You may have thought that the volume of emails in your inbox would be decreasing with the onslaught of new communications tools (Facebook, Twitter, Instant Messaging, Google +) . The fact is that a good portion of your workday is probably spent either reading, writing or thinking about how to respond to emails. Why is email still so important? What kind of information should you include in your emails and why? How do you match the content and tone to your audience? What are the pitfalls to avoid? How do you get people to read and respond to your emails? These are some of the questions that will be answered in this useful course that will save you time and help you to be more effective in your email communication.
• A very brief overview of why email is the most important communication
tool in an organization
• A breakdown of the different types of email (i.e. personal, marketing,
informational, discussion)
• Making a good impression in your email (grammar, punctuation, courtesy
information like your contact details)
• Getting the tone right
• Your call to action
• Deconstructing an email message (that includes all the faux pas) and constructing a better email (using a visual)
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